IN the wake of the current pandemic, India has witnessed an inherently ‘indoor’ festive season and a revolutionary shift in consumer behaviour. During such auspicious occasions like Diwali, customers look forward to attractive festive offers. Owing to the same, Equator Advanced Appliances one of the leading US-based home appliance brands has introduced a huge discount of 33 per cent as its one-time Special Festive Offer, making its appliances affordable for the Indian audience. The smart washing machine, Super Combo EZ 5000 CV is available on the brand’s website and through e-commerce players like Amazon and Flipkart. The month-long offer will be valid till Diwali i.e. 14th November 2020.

With Diwali and the upcoming wedding season, the company has also integrated a unique Saree Wash Cycle for consumers to preserve their aesthetic fabric. Considering the current scenario, it is also important to keep up the festive spirit while maintaining …