About Us

About The Company

Equator Advanced Appliances, located in Houston, Texas was established in 1991 by its current President and CEO – Mr. Atul Vir, for the purpose of providing the most efficient, highest quality and technologically advanced appliances to customers in North America.

Equators vision is to make Appliances that ease labor, time and energy in doing household chores. In this pursuit, we will use the best technology and innovation keeping in mind our commitment to be eco-friendly. Equator is based in Houston, Texas, USA, a city known for talent and best practices in computer, medical and aerospace technology.

We make products that save Energy, Water, and Detergent. Our products also greatly reduce pollutants, which contaminate water resources. This is our global responsibility towards managing Earth’s resources and preventing waste, without any loss of performance.

Equator is a leader in the Specialty segment of the appliance industry since 1991.

Equator’s mission is to provide Innovative, Practical, Top-Quality Appliances that Save Time, Space and Energy and Simplify the way people do their Chores thereby Improving the Quality of Life!

Our Ultimate Responsibility is to our Customers
who use our products. In order to achieve this, we strive to offer superior customer service, technical support, product distribution, parts supply, sales training, and all those services that make us a valued player in the appliance industry.

Atul Vir is a hands-on CEO, seasoned entrepreneur, inventor and business ethics thought leader committed to excellence and innovation. Mr. Vir operates his global company, Equator Advanced Appliances, on the principles of strong ethics and superior customer service — values that set him apart from the laissez-faire conduct of the business world. He shares this expertise in speaking engagements around the globe.

Mr. Vir founded Equator Advanced Appliances with one goal: to help his wife spend less time doing laundry and more time with her family. Over the years, he has grown Equator into a leading appliance company with interests in the United States, India, China, Canada and Europe. As the President of Equator, Mr. Vir is known for designing some of the world’s most innovative household appliances, including combo washer-dryers that wash and dry in a single unit. Mr. Vir’s work has led to 16 patents and a global reputation for innovation.

An Indian immigrant who was told “you don’t know a thing” in his first American job interview, Mr. Vir has twice been named Wells Fargo Bank Entrepreneur of the Year, was an Ernst and Young Finalist and is an internationally acclaimed CEO. Equator has been ranked in the Houston 100 List of Fastest Growing Companies, and has been featured in leading media such as CBS News, HGTV, Oprah, Fortune magazine, Popular Mechanics, The New York Times and The Wall Street Journal.

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