Chennai, NFAPost: US-based Home Appliance company Equator Advanced Appliances has announced its entry into the Indian Washing Machine segment with the launch of ‘Super Combo EZ 5000 CV’.
The company aims to disrupt the Indian Home Appliance sector with a Dual Vent Technology and a 100% Dry Feature.
With reduced or absolutely no domestic help in certain parts of the country, consumers are looking for appliances that make their life easy. As per Industry reports, Consumer Durables reported close to 50% growth in sales in the month of June compared to April and May when there were absolutely no sales.
“AN AVERAGE INDIAN HOUSEWIFE IS OPTING TO SPEND HER MONEY ON TRANSITIONING FROM SEMI TO FULLY AUTOMATIC OR BUYING A LARGER-CAPACITY MACHINE. AS A PRODUCT DEVELOPER, WE HAVE TRIED TO UNDERSTAND WHAT THE CUSTOMERS’ NEEDS ARE FOR TODAY AND HAVE SUCCESSFULLY ADDRESSED EVERY POSSIBLE CHOICE OF OUR TGS,” SAID EQUATOR ADVANCED APPLIANCES CEO AND FOUNDER ATUL VIR
He added, “With an investment of $5-7 million, we are targeting a 10% market share in the next 5 years. To strengthen our presence in Tier 1 and Tier 2 cities across India, we are planning to adopt an Omnichannel route for a robust supply chain network. We have a pipeline of new products to launch in the coming months and will continue to broaden our portfolio across the appliance category in the country. Other than India, we will soon be expanding our operations to UAE, Singapore, Australia and Japan.”
Customising the US Technology for the Indian market, the company has introduced 12 unique India Specific Wash Cycles including a Saree cycle. Starting at the price range of Rs 60,000, the washing machines come in 8kg and 9 kgs weight load capacity.
The product will be available for sale online on the brand’s website and through e-commerce players like Amazon, Flipkart, PaytmMall, TataCliq, ShopClues, Snapdeal and Reliance Digital.
Established in 1991, Equator Advanced Appliances is located in Houston, Texas and has presence across North America, Canada, Europe, Mexico and Vietnam. It provides a wide array of products both in the Commercial and Household segment such as Laundry Appliances, Dishwashers, Refrigerators, Wine Coolers, Beverage Centers, Microwaves, Freezers, Range Hoods, Cooktops, etc.