Pune: Equator Advanced Appliances, one of the leading home appliance companies from US has appointed Cynosure PR & Communications for its India Public Relations and Global Digital Marketing mandate. The PR mandate will circle around devising creative and engaging media communications strategies for establishing the brand’s presence in India. The Digital Mandate will encompass of online reputation management and user engagement for the brand across countries such as India, Australia, US, etc.

Atul Vir, CEO & Founder, Equator Advanced Appliances
Atul Vir

Speaking about the appointment, Mr. Atul Vir, CEO & Founder, Equator Advanced Appliances says, “We are pleased to collaborate with Cynosure PR & Communications as our Official Agency for PR and Digital marketing. Our strategic partnership with the Consultancy will help us amplify our efforts to create awareness about the company and our offerings in India. As we are targeting the home appliances sector in India, we were looking at a partner who would understand the technicalities of this sector and accordingly customize the communications strategy. We look forward to a long-term and mutually beneficial relationship. 

Commenting on the mandate, Mr. Gaurav Singh, CEO & Founder, Cynosure PR & Communications says, “As a Marketing & Communications agency, we understand the importance of working closely with our clients. We collaborate with them as Business Partners and after an in-depth understanding of the brand, we apply our strategic expertise to execute innovative and high- impact campaigns. With our PR and Digital services, we will support the brand’s vision of becoming the Global market leader in the Home Appliance sector”

Equator Advanced Appliances offers the most efficient, highest quality and technologically advanced appliances through a wide array of products both in the Commercial and Household segment. The company is a market leader in the Specialty segment of the appliance industry since 1991 and has its presence across USA, Canada, Spain, Greece, China, Europe, Mexico and Vietnam.

Cynosure PR & Communications is a boutique Marketing Communications agency that specializes in the field of Public Relations, Digital Marketing and Influencer Management. Started in 2013 from Pune, the company has its reach across major Tier 1 and 2 cities across India and caters to Global brands from the countries of US, UK and India.